With
the year winding down, it’s time for companies to start preparing for
the new year to come. In the midst of the holiday season it’s easy to
get distracted with gifts, parties, travel plans and vacations. However,
the year end is a great time to take steps to improve your business’
chances of success.
Here are some year-end tips for your business to help make the New Year a prosperous one:
Review and Reflect -
Taking stock of your business now will provide you with a good
opportunity to improve your chances of prosperity next year. Do a
post-mortem of your year. Write out a list of your company’s
accomplishments and areas in which expectations were not met. Which
problem areas need refining? Are your procedures and systems efficient,
or can they be improved? Would you benefit from adding new hires?
Set Goals for Next Year
- Set specific, challenging but achievable goals for your business this
year. Set a bar for you and your team to aim for, one that while
realistic is still ambitious. Then, create strategies to help your team
reach these goals.
Reach Out to your Best Customers
– Contact your best customers and thank them for their business over
the past year. In addition, ask them for feedback on how you can improve
and serve them even better next year. Letting them know they are
appreciated is a way to keep them in the fold for future.
Give Employees Pat on the Back
– Share your company’s accomplishments with your employees to help
ensure their pride in what they do. Recognition is essential to engaged
employees; show your appreciation for their hard work and contributions
to your success. And your staff will really appreciate gestures such as
gift cards they can use to buy gifts and letting them leave a couple of
hours early one day to get some of their shopping done.
Refine Your Online Presence
– Review your website and look for areas that are in needed of an
update. Replace old, stale content with fresh, new material. Update your
team’s bios to give them a new look. Make sure all of the links on your
site are still active. Are you effectively utilizing your company’s
accounts on social media platforms?
The end the year can be a hectic time, but it’s a great opportunity to make sure you start the New Year on the right foot.
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