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In the corporate world, your brand is your baby. So follow these simple tips to make sure your brand stays safe and sound:
• Allow others to praise you.
It’s tempting to shout from the rooftops about how fantastic your
products and services are, but it’s also dangerous. Let the satisfaction
you bring to your clients do the talking.
• Under promise, then over deliver.
Managing expectations and delivering accordingly is paramount in the
corporate world. Whatever you promise, deliver it in spades.
• Enhance your customer service. The best product in the world will never be a substitute for human interaction. Be sure to invest in great customer service.
• Never slam a competitor. Nobody likes dirty politics, so avoid mentioning—let alone criticizing—other brands.
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